What Consumers Want from their Household Wipes

, Product InnovationsWhat Consumers Want from their Household Wipes

What Consumers Want from their Household Wipes

Innovations in Wipes from Kleen Test Products

NONWOVENS INDUSTRY covered the ever-growing wipes market which continues to see innovation from leading contract manufacturers like Kleen Test Products. In “Household Wipes: Consumers Choose Convenience,” NONWOVENS INDUSTRY reports that new data from market research shows that the household wipes market reached $3.5 billion (in sales value terms) in 2012, and is expected to top approximately $4.82 billion by the end of 2017. With a CAGR of 5.7% between 2016 and 2021, sales are expected to climb to around $6.01 billion by 2021.

The excerpt below reveals insights from Kleen Test Products. You can read the entire article here.

Excerpt:

Cleaning House: What’s Trending in Wipes

Contract manufacturer Kleen Test Corporation makes a variety of household wipes such as disinfecting wipes, dusting wipes, dye absorbing laundry sheets, environmentally friendly dryer sheets, stainless steel wipes and glass cleaner wipes, among others. New offerings from the Port Washington, WI-based company include a line of hydrogen peroxide based products for cleaning, disinfecting and deodorizing.

According to Mike Wettstein, vice president of sales, Kleen Test, these products have the same efficacy as stronger products such as bleach and quats, but harness the power of hydrogen peroxide to clean the home without harsh chemicals or fumes. “There is no rinsing required and no sticky residue or build-up because all that’s left over is oxygen and water,” he adds.

A current trend Kleen Test is following is the increase in fragrance offerings for various wipes products. “It is not uncommon for us to have requests for more luxurious flavors, as consumers don’t just want their home to be clean, but to smell great as well,” Wettstein says.

Take a closer look at Kleen Test Product’s wet wipe innovations.

By | 2018-02-01T20:43:22+00:00 June 11th, 2017|KTP in the News, Product Innovations|0 Comments